Watered-down billboard bylaw passed
5:00AM Friday June 15, 2007
By Mathew Dearnaley
Auckland City Council members voted unanimously last night for heavily watered-down
versions of bylaw proposals that drew fierce protests from the advertising
industry.
But debate over two new billboard and signs bylaws was not without recriminations,
as Auckland Citizens and Ratepayers Now member Doug Armstrong berated the council
for spending $265,336 and 1614 hours of staff time on a process that had resulted
in "180-degree changes".
He said the result was based largely on a proposal by billboard operator APN
Outdoor, which is owned by the publisher of the Herald and which won broad industry
support for a bid to stop the council axing more than 350 advertising sites.
"We didn't adopt our bylaw - we adopted the APN bylaw," Mr Armstrong
said. "It's a lesson about how not to go about doing things."
The council has agreed to allow all lawfully established billboards and most
approved signs to remain, but intends working with the industry over five years
to remove or modify those on heritage buildings or in special-character areas
and gateways to the central city and to Onehunga.
City Vision councillor Glenda Fryer, who chaired the signs bylaw hearings, said
a plan to spend an extra $400,000 on enforcement would bring industry "cowboys" to
heel.
The chairman of the billboard bylaw hearings, Labour councillor Richard Northey,
said his panel agreed to allow existing boards to remain as a matter of natural
justice and in recognition of the importance of the survival of the industry
behind them.
Last night's debate was preceded by a personal statement from one of two councillors
who tried unsuccessfully to broker a deal with the industry before hearings in
April and May.
Other councillors took exception to Action Hobson member Christine Caughey's
statement, in which she complained about a council instruction under legal advice
for her and political teammate Richard Simpson not to be allowed to vote on the
bylaws, as their earlier efforts might be construed as indicating closed minds.
But Mayor Dick Hubbard said the council received an opinion less than an hour
before last night's meeting from the Auditor-General, advising there would be
no procedural breach in allowing them to vote.
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